Testimonials

Testimonials - Head Full of Food

Having worked with many consultants at my time with Scentre Group, and in past roles, I found Charles to be a refreshing change, as he is innovative, knowledgeable, but most importantly customer orientated. His insights and knowledge of food is unquestionable and he was always able to back up his observations with clear facts and actionable outcomes. He has the ability to articulate his ideas to “the man on the street” or the CEO, which enhanced his impact and made delivering projects/outcomes less stressful.  I wouldn’t hesitate recommending Charles to any business or individual who is looking to enhance their food offering to drive commercial success and more importantly customer satisfaction.

Westfield Sydney

Westfield Sydney - Head Full of Food

Charles’ passion for F&B retailing is second to none backed by his extensive experience and latest knowledge on current & future trends and customer habits. From my many years working with Charles his knowledge has helped formulate centre-wide F&B strategies supported by evidence including a thorough review of a centres’ catchment areas, and customer profile. Additionally Charles’ enthusiasm for food retailing and insight into customer behaviour is a great resource for existing F&B businesses seeking to identify areas of improvement and opportunity ensuring long term sustainability of their business.

Arkadia

Arkadia - Head Full of Food

Charles contracted to B&P for twelve years as a food consultant. Before that, Charles worked closely with a former B&P Director at both David Jones and Food Changes. At B&P, Charles worked with over 500 food operators across airports, universities, office complexes, high street and shopping centres to improve shop sales. This included work across all of regional and rural Australia. As a result, Charles has a depth of knowledge unmatched in this country regarding understanding best practice retail F&B. Charles grasps the “big picture” quickly and nuances it into practical advice with real-life examples that reflect his deep understanding of the differences in consumer tastes from State to State and City to City. His excellent rapport-building skills and positive enthusiasm endear him quickly to retail managers and operators from all walks of life. With the hospitality sector immensely challenged by CoVID restrictions across 2020/2021, Charles was instrumental in providing foodservice operators with up to the minute motivation and inspiration to continue staying connected with consumers and keeping customers engaged with F&B operators. His legacy during this time is substantial.